13244 12oz Sell Sheet Frt sm
13244 12oz Sell Sheet Bck sm

Briannas Sell Sheet

It was important to capture the look and feel of the Briannas salad dressing line in their sell sheet since amongst other things, it serves to reinforce the identity of the brand. Rather than a complicated photo shoot involving location scouting or set building, stock photography of a kitchen scene was altered and merged with studio photography of the product. The sell sheet back utilized the iconic illustrations from the front of the packaging to introduce a little whimsy and break up the text.

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Project while at CMA Design