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Cureology

The brainchild of a cosmetics distributor who wanted to give back, Cureology was designed to be the first hair care line whose charitable campaign was the primary focus of the brand. Accompanied by a name and the basic idea for a bottle form (one that echoed the shape of the familiar breast cancer ribbon), the client was open to exploring ideas on every other aspect of the project from logo design to product colors and scents.

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Project while at CMA Design