Perfect Fit Meals

At a stage where their consumer demographic was shifting, Perfect Fit Meals was looking for a redesign that would better align but would not require changing their complex production systems. This began with ideation of the most customer facing pieces and extended throughout their visual network. This included developing not only web [website link], print, large scale, video, social media and digital assets, but systems of creation and management that would allow for a variety of skilled and unskilled creators to contribute while maintaining a consistent voice.

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