La Predilecta after
La Predilecta before and after.jpg

La Predilecta Design Refresh

before and after

La Predilecta wanted to modernize their brand without losing their authentic appeal. Research provided guidance as to just how far the envelope could be pushed without losing their existing market. In addition, printing challenges unique to the category helped shape the design study as well. The end result was an appropriate and appealing design that could be printed accurately without incurring additional costs.

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Project while at CMA Design