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Odwalla Juices and Bars

Odwalla originated in the pure, unadulterated juice market, and as they expanded into more mainstream categories, they decided their look needed to expand with them, while retaining the quirky, hands-on feel of their originals. To reinforce their bright colors, the labels were printed in hexachrome, and a reorganization of product offerings was developed in order to best categorize their juices in store displays.

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Project while at CMA Design