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'Allo, Sprout!

'Allo, Sprout! makes and sells children's imaginative play wear slightly skewed towards little boys. They wanted a fun, versatile branding system that connected directly with the viewer and invited them to play. This concept encompassed a main logo, supporting logo that could also be used as an avatar, clothing labels, stationery package, soft goods design and pattern layout, packaging for postal mailings, website and Facebook page design and virtual storefront banners.