Minute Maid Penguins
Minute Maid was searching for a holiday promotional strategy for their premium refrigerated orange juice. Of over 60 different presented designs by a myriad of designers, these penguins were by far their favorite, speaking to both the season as well as the emotional family bonding experience. This blossomed into an extension across their entire line of refrigerated orange juices, as well as a cross promotion with the then newly released feature, "March of the Penguins."
Project while at CMA Design