RiceTec RiceSelect Line
The purpose of the RiceTec RiceSelect re-envisionment was to bring to the forefront the premium, small batch quality of the company's diverse collection of specialty rice grown in the USA. Part of the design challenge included logically segmenting the diverse line into organic, blend, rice, grain and pasta varieties. This long-running design that harkened to old-world craftsmanship proved successful over many years in a plethora of markets.
Project while at CMA Design