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Diet Coke - It's Mine

Coca-Cola utilized proprietary technology in their "It's Mine" campaign to give each one of their glass bottles a unique design. Once the background imagery had been designed and approved, a template was created to accommodate these changing looks on the package forms whose printing methods could accommodate them. On the ones that were to utilize more traditional printing techniques, the patterns were each placed to best showcase their individuality as well as the diversity of the campaign's overall look, and altered when necessary to fit within the printing parameters of the various methods, packaging forms and substrates.

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Project while at CMA Design