Coca-Cola | It’s Mine - GRAPHIS AWARD

 

As a limited-run promotion, Coca-Cola had software developed that had the capability to randomize print designs for their proprietary aluminum bottles from a selection of abstract art pieces. This ensured that the designs on each bottle were unpredictable and unique, and customers could choose the one-of-a-kind prints that resonated with them. Once the fun and free-wheeling task of creating the seed art was complete, it was time to not only ensure the patterns were usable by the software and under the print parameters of the aluminum substrate, but translate this innovative idea to the package formats that were not being printed with this system, and adapt the art to the appropriate printing techniques as well.

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Design & Production